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00:13

Archive/Launch films/REF-4728

Family Website Launch Tour

A 13-second silent launch film moves from a playful homepage to app proof, a QR code and a typed URL.

By @family for FamilyRuns 00:13

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Why it works

A readable benefit and playful shapes land by 0:00.5, then seven views move from features to in-hand proof and a clear action in 13.2 seconds. The 3.85-second trust page at 0:03.34 gives the densest claim room to breathe, while the QR at 0:09.66 and typed URL at 0:11.46 make the launch actionable.