A Token Swap from Tap to Receipt
A filmed phone walkthrough of an in-wallet swap that follows the transaction through confirmation, status and final asset proof.
Field notes / why it works
The opening promises the task while the phone is already visible, and the first interaction begins within eight seconds. Seven filmed shots contain 24 further screen changes, so the 76.5-second tutorial stays active without obscuring the UI. The demo earns its ending by following confirmation at 0:46 through progress, transaction details and the received asset at about 1:10.
Plate 01 / The format in one breath
A calm, continuous-feeling close-up of a hand using a phone takes the viewer through one complete product task. A low-register narrator states the benefit immediately, then names each action as the fingers perform it; the final screens prove that the task completed and show where to inspect its details.
Why it works
- The first sentence promises an in-app result by 0:05, while the wallet is already visible; there is no logo pre-roll.
- Seven filmed shots and 24 changes within them keep a 76.5 s tutorial moving at about 23.5 picture changes/min without losing the phone as an anchor.
- It continues beyond the confirmation tap at 0:46: progress, transaction detail and the received asset appear from 0:49 to 1:13.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 29.97 fps · 76.5 s |
| Pace | 7 shots; 6 clear cuts, 4.7–6.3 cuts/min including two uncertain ending changes; 23.5 picture changes/min; mean shot 10.92 s |
| Script | 217 spoken words; 176 wpm overall, 210 wpm during speech; 16 sentences averaging 13.6 words; no questions; direct second-person instruction |
| Voice | Low-register, warm, animated tutorial narrator; speech from 0:00 and across 97% of runtime |
| On screen | 100% live-action phone close-ups and hands; phone UI carries the information; no separate talking head or graphics |
| Captions | No added subtitles or headline cards; only native UI labels and values |
| Sound | Quiet tonal music-like bed (inferred), approximately 11.6 dB below speech; no clear cut-synced effects; −21.8 LUFS integrated, −3.7 dBFS true peak |
| Structure | Benefit → select → enter and refine → confirm → track → inspect result; payoff around 1:02–1:13; no explicit CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro