Drawing a Four-Second Ice Cream Animation
An overhead tablet process turns a hand-drawn ice cream concept into a vivid branded animation with one payoff cut.
By @stefanmkunz for MagnumRuns 00:15
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Why it works
The stylus starts on the object at frame 0, and shot 1 builds the drawing, package, splash and lettering without a camera cut for 288 frames. One hard cut at frame 288 changes from making to playback, while the closing symbol resolves within the second filmed shot.
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Tagged procreatelive actionverticaloverhead processtablet drawingframe animationbrand animationproduct reveal
