Editorial Word Card Becomes a Widget
A silent, wide App Store motion graphic turns a dictionary-style reading view into a compact widget and back.
By Dogan Ekici for Word of the Day: WidgetRuns 00:20
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Why it works
The item appears immediately at frame 0, then the same content contracts to ×0.68 during 5.07–7.67 s, revealing its compact card context. A ×1.47 return during 11.93–14.53 s restores the opening reading state without a cut; the locked camera makes that change easy to follow.
Films like this
Tagged app store headereditorial typographywidget animationwide formatsilent videocream paletteui mockuplooping motion
