A family trip planned through personal finance

A personal wish appears over a place, then a plain question opens a product demonstration. Real-looking evidence earns a plan; a tactile interruption and a destination image make the result felt.

Why it works

• The complete question appears by 2.75 s while the destination enters the frame.
• The 40.04 s second shot earns the answer through account, spending and fee cards, with an internal reframe at f976.
• The 3.50 s sensory shot at f1189 resets attention before the scenario and lodging result.

Tools you'll need: a camera shoot · Remotion for motion graphics · a licensed or generated music track · Claude alone: partly

Hook formula (inferred): a place-led question: {{PRODUCT}}, can {{GOAL}} work with {{CONSTRAINT}}?

Why it holds (inferred): The image gives the wish a physical destination while the second bubble withholds the answer. The sheet shows the bubble building in place rather than a succession of cuts.

Retention map (inferred): new questions around 23, 41, 55 and 67 s; sensory re-hook at 49.54 s; plan payoff around 64 s; brand close from 78.62 s. The reference has no explicit CTA.

Mix (inferred): designed UI dominates running time; three footage passages provide aspiration, texture and arrival.

Rhythm: Four measured cuts separate the five visual worlds. Shot 2 holds as one measured shot while screens and cards change within it.

Rules this editor follows (inferred):

• Reserve empty space before each important question so the next line has a clear entrance.
• Keep numeric evidence on a still surface while the surrounding interface changes.
• Use the sensory insert as a short punctuation mark, not an extra explanation.

• Look (inferred): airy high-luma UI contrasted with cooler destination footage and a warm tactile insert. The reference uses pale ivory, dark ink and small multi-colour accents; map those roles to {{BRAND_BG}} and {{BRAND_ACCENTS}}.
• Graphics and overlays (inferred): light rounded chat pills, floating cards, restrained bars and a calendar with crisp numbers.
• Transitions: four hard cuts at plate 5's boundaries; the reframe and end-card blend stay inside shots.
• Branding and end card (inferred): own {{LOGO}} on {{BRAND_BG}}; add {{CTA_URL}} as text in the new film. The reference ends without a fade to black.

Grade and shoot card (inferred)

Shoot one wide destination reveal, one tight tactile preparation clip, and one wide arrival location. Shoot 4K for the shot 1 downward move and shot 3's measured rightward traverse. Wide footage: 28–35 mm lens, camera at 1.5–1.7 m, level to slight downward tilt, deep focus at f/8, daylight around 6000–6800 K, soft sun key with open-sky fill. Tactile insert: 50–70 mm at counter height, 10–20° downward, f/4–5.6, warm practical key around 5000–6000 K and bounce fill. Grade wide clips with gentle contrast, restrained saturation and lifted shadows; keep food highlights controlled and richer reds. Record clean ambient room tone and one close tactile sound pass for each location.

For a 2D build at 1080p, approximate the wide deep focus with 0–2 px blur outside the subject focus box, and the tactile shallow focus with 4–8 px blur outside the hand-and-food focus box. Replace area-light direction with a soft 24–40 px glow at 8–12% opacity on the lit side; use a broad vignette at 6–10% opacity to hold attention without dark corners. For UI, use CSS: --brand-bg: {{BRAND_BG}}; --brand-accent: {{BRAND_ACCENTS}}; cards use background: var(--brand-bg), 1 px low-contrast border, 18–26 px radii, box-shadow: 0 8px 32px rgba(0,0,0,.08) at 1080p; pills use 28 px radius. No 3D is needed.

      0s         10s        20s        30s        40s        50s        60s        70s        80s        90s
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p95   ▆▇▇▇▇▇▇▇▇█ ██████████ ██████████ ██████████ ██████████ ██████████ ██████████ ███▆▆▇▇▇▇█ ██████████ ██

Measured: No sustained speech; a single uncertain short sound at 23 s does not establish a voice track.

Voice direction (inferred): No narrator. Write the customer as a hopeful planner and the assistant as calm and precise. The timing is for reading, not spoken delivery.

• Music (inferred): soft tonal pulse under the opening, fuller low end under the evidence, warm lift for sensory and arrival images, then a sparse brand resolution.
• Sound effects (inferred): use small UI taps only where the cue sheet coincides with a visible reveal; do not force effects on all cuts.
• Silence and space (inferred): leave text turns clear; measured energy breaks during the courtyard portion before the close.

▇▆▇▇▇▇███▇ ▇▇▇▇▇▇▇▇██ ██████████ ██████████ ██████████ ██████████ ██████████ ███▇▆▆▅███ ████████▇▆ ▃▁

• Title (inferred): Introducing {{FEATURE}} in {{PRODUCT}}.
• Cover / thumbnail (inferred): one editorial title centered on {{BRAND_BG}}, with cropped authentic {{PROOF_UI}} cards around it.
• Post copy (inferred): one verified capability, the customer benefit and {{CTA_URL}}; state actual data permissions if relevant.
• Audience signals: 5,735,693 views at capture; no replay or comment analysis supplied.

[beat 1 · shot 1 · on-screen] {{PRODUCT}}, we want {{GOAL}}. Can it work with {{CONSTRAINT}}?
[beat 2 · shot 2 · on-screen] Connect only the information needed. What can we really afford?
[beat 3 · shot 2 · on-screen] {{PROOF_UI}}: show reconciled source figures, then one specific answer.
[beat 4 · shot 3 · on-screen] And room for {{PLEASURE}}?
[beat 5 · shot 4 · on-screen] If one cost changes, how does the plan change? Show a dated result.
[beat 6 · shot 4 · on-screen] Find a practical option in {{SETTING}} within the same constraint.
[beat 7 · shot 5 · on-screen] One human benefit. One playful next question. {{LOGO}} · {{CTA_URL}}.

Reading rule (inferred): No spoken word budget. Keep each customer bubble to one or two lines, at ≥38 px cap; show one calculation per screen and keep figures consistent across the cards and plan.

Two routes (inferred)

Minimum: Remotion. Code the chat, cards, calendar, symbol and original synthesized music in one stack, and edit the user-supplied footage into the same composition. Simplify the moving UI to flat panels and the destination moves to crop transforms; give up the tactile nuance of a dedicated shoot and some depth in the scenic footage. Footage and any real screen captures are user inputs, so Claude alone cannot supply the complete film.

Full: a camera shoot → Remotion → audio mix. Shoot the three 4K clips in plate 6 and provide authentic {{PROOF_UI}} captures or data. Pass graded 3840×2160 clips and verified UI assets to Remotion; pass camera and panel keyframes as JSON at 24 fps, render 1920×1080 PNG sequences with alpha for overlays, then combine them with an original WAV music stem and click track at the tracked cue frames. Export 1920×1080 H.264 MP4, 24 fps.

Asset honesty: Use real {{PRODUCT}} captures or rebuild its actual UI in code. Never generate product UI, fake screenshots, fake results or invented account data. Reconcile every displayed balance, cost and plan outcome in this film.

Script prompt

Write seven on-screen beats for {{PRODUCT}} and {{FEATURE}} using the beat IDs in plate 4. Make {{GOAL}} desirable and {{CONSTRAINT}} concrete. Build a verified result from {{PROOF_UI}} with figures that reconcile. Use original copy, one or two lines per bubble, no narration, and end with {{LOGO}} plus {{CTA_URL}} as text.

Footage brief

Shoot an original wide {{SETTING}} opening with clean upper-frame overlay space, a close tactile {{PLEASURE}} action, and a wide arrival view. Use the shot 1, 3 and 4 framing in plate 5. No readable third-party marks.

Music prompt

Original A-minor bed at about 110 BPM, soft piano, restrained bass, airy pads, gentle pulse; brighter tactile accent in shot 3, sparse resolution in shot 5, no vocals.

How it's built (inferred)

Signature move — wish becomes evidence. In shot 1, place the chat bubbles as screen-space layers above original destination footage. Animate footage scale to the measured ×0.61 during 0.08–0.42 s, then use the measured 2.17–2.92 s and 3.33–7.25 s downward tilts to reveal the destination under the fixed conversation. Drive these transforms with cubic-bezier(.22,1,.36,1), except the first tilt with (.45,0,.55,1). The camera table's total ×0.59 and −53.7% y are dominant-image measurements; the sheet shows bubble typing and skyline reveal, so keep those layers independent. Render on ones at 24 fps; use 180° shutter equivalent motion blur for the footage transform, zero blur on text. Do not bake the bubbles into the moving plate.

Shot 2 handoffs. Build a vertically scrollable UI canvas: permission title and cards recede, then proof cards enter in layers. Use the plate 5 pullout at 9.67–10.75 s (×0.56) and the 12.08–12.67 s downward move (−44.2%) for the opening handoff; the 14.92–15.75 s upward move (+25.3%) exposes the selected accounts. Keep card text sharp. At f976, jump the composition to the next question at measured ×0.61, x +29.4%, y −19.2%; the transition strip shows a sudden reframe and typing begins after it. This is inside shot 2, with no hard cut. The shot 2 whole-shot travel is a composited sequence of UI reframes, not one literal camera sweep.

Shot 3. Shoot the hand and food close-up as continuous action. Match the plate 5 rightward content travel of −47.4% across f1189–1272, with the fastest part in 50.46–52.96 s, ease-out (.22,1,.36,1). The several apparent changes around the moving hand in the sheets are action blur, not measured cuts. Use source shutter blur plus up to 8 px directional blur on the moving background, never on bubble type.

Shot 4. Start on a pale scenario card at f1273. Move the UI canvas down by the measured −14.7% over 54.71–55.46 s, then −76.2% over 60.62–61.88 s as the calendar replaces text. Use a masked scroll viewport with ease-in-out (.45,0,.55,1); retain the source figures and calendar in one coordinate system. Later enlarge the result card into the courtyard plate using a rectangular image mask; the timeline sheet shows a UI-to-footage handoff inside shot 4, not a measured cut. The darkening around f1749 and f1755 belongs to this courtyard passage, before the bright shot 5 cut.

Shot 5. At f1887 cut from courtyard to the pale card. Draw the brand-colour arcs as SVG strokes, on ones. The measured moving region shifts from 54 · 24 · 13 · 22 to 37 · 46 · 26 · 8 and travels +17.2% x, −83.4% y while scaling ×0.86. Treat this as a hint for symbol assembly: the sheet shows a large blue circular wipe resolving into small multicolour arcs. At f1916, blend the two symbol pictures over 6 frames with an opacity/masked dissolve; there is no extra cut. Follow with benefit type, playful bubble and final {{LOGO}} plus {{CTA_URL}}. Keep the final card bright; there is no fade to black.

Build order

1. Verify {{PROOF_UI}} figures and the scenario logic for beats 2–6.
2. Shoot and grade the three footage passages for shots 1, 3 and 4.
3. Build bubbles and UI cards for beats 1–3, 5–6 at 1920×1080; use the measured boxes in plate 6.
4. Animate shot 1's independent footage/text layers, then shot 2's scrolling proof canvas and f976 reframe.
5. Edit shot 3's continuous action and shot 4's calendar-to-courtyard handoff.
6. Draw shot 5's symbol wipe and 6-frame f1916 blend; add the new text CTA.
7. Mix original music to the cue sheet and export at 24 fps.

• Measured hard cuts occur at f228, f1189, f1273 and f1887, within ±1 frame.
• f976 is a reframe inside shot 2; f1916 is a six-frame blend inside shot 5.
• The shot 1 move retains the measured ×0.61 opening pullout and the two downward tilt segments in plate 5.
• Every essential on-screen word is ≥38 px cap at 1920×1080; UI decoration can be smaller.
• All displayed source figures reconcile with the dated plan.
• Cue accents land within ±2 frames of the selected plate 8 frames; do not move picture cuts to the beat.
• X master is near −14 LUFS integrated, true peak ≤−1 dBTP.
• Final card has {{LOGO}} and {{CTA_URL}} as readable text and no fade to black.

Brand slots

What this film avoids (inferred): no voiceover, presenter, feature list, app chrome filling the frame, stock footage, fake financial result, QR code or store badge.

Brand-distance warning (inferred): Pale ivory UI, the same multi-colour ring, Rome, finance chat and a near-identical serif wordmark together would read as the reference. Change the destination and symbol language first.

Adapt the aspect (inferred)

• 9:16: Re-lay out rather than centre-crop: stack bubbles and cards in the middle column, move the destination subject below them, keep essential type ≥22 px cap, and leave top/bottom platform UI safe zones clear.
• 1:1: Re-lay out the side-positioned chat and proof cards into a centred single column; keep essential type ≥22 px cap and leave edge margins for platform controls.

Adapt the length (inferred)

• 15 s: Keep beat 1's question and beats 3, 5 and 7 as compressed proof, plan and signoff; omit optional sensory footage and the lodging extension while retaining the signature wish-to-evidence move.
• 30 s: Keep all core beats and the tactile re-hook, reduce cards in shot 2 and the number of follow-up screens in shot 4.
• 60 s: Add verified proof details and a second scenario within beats 3 and 5; preserve the brief sensory insert and the end-card cadence rather than extending static holds.

The creator's signature (don't copy): reference name, logo, palette, exact travel scenario, slogans, UI, music and claims.

The transferable format (do copy): wish over place → permission → evidence → tactile reset → scenario → lived payoff → quiet brand close.

Source: https://x.com/claudeai/status/2118403114890137895 · measured 2026-11-06 · (measured) = read off the film · (inferred) = construction reading