Copilot's mark becomes a brand system
A silent motion identity film that takes one mark from geometry and colourways to physical, digital and behavioural applications.
By @wearecollins for Microsoft CopilotRuns 00:55
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Why it works
The complete mark is established before the first cut at frame 104, then shots 3–9 test its silhouette across colour and placement. Shot 13 gives behaviour 18 seconds of continuous exploration, while six rapid process images lead into the 140-frame final card.
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Tagged live actionmotion graphicsbrand identitymotion designlogo animationdesign processproduct uicolourways
