Collaborative Kinetic Type Reveal
A silent square brand animation edits one bold word into a new claim through coloured cursors, then resolves to a wordmark and icon.
By @wearecollins for FigmaRuns 00:15
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Why it works
A single oversized word sits on white until the first cursor burst at about 1.75 seconds, making the next edit feel consequential. Five internal picture changes over 15.3 seconds let a provisional statement form, then visibly revise it around 5.0 and 8.4–9.4 seconds; multiple coloured cursors make collaboration legible without narration. The claim gets a short reading window before the 11.5-second wordmark and final icon.
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Tagged kinetic typemotion graphicssquare videobrand campaigncursor animationminimalistlogo revealsilent video
