MAPFRE's Logo Evolution Through the Decades
A silent, dated logo timeline accelerates into tactile applications of a new brand mark.
By @MAPFRE_ES for MAPFRERuns 00:42
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Why it works
A dated central mark evolves within one continuous 834-frame canvas, so history stays readable without speech. The sudden dark bridge at f834 and the cut/flash sequence from f910 to f968 make the final identity applications feel like a release, before the final lockup settles on white.
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Tagged live actionbrand evolutionlogo timelinemotion graphicsarchival imageryidentity revealmatch cutshorizontal
