A living brand board for Flatfile
A silent seven-tile identity collage links physical merch, product UI, and a looping data-flow animation.
By @ramotion for FlatfileRuns 00:10
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Why it works
The entire seven-tile identity appears at 0:00, making the opening frame a complete portfolio cover. Five internal changes between 1.6 and 8.0 seconds animate the large data diagram, phone, and mark while the outer grid stays fixed; that gives a short silent loop a clear visual rhythm. Repeating the mark across merchandise, UI, and vector graphics shows a coherent system rather than a standalone logo.
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