From acquired brands to one clear family
A silent square brand film turns scattered acquisition logos into a connected sub-brand hierarchy.
By @FocusLabLLC for PerionRuns 00:15
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Why it works
Four subsidiary logos accumulate around the parent by 2.75 s, making the fragmented before state readable. At about 6.2 s, a sharp palette and layout switch introduces a new hierarchy; a connector appears by 7.5 s and three aligned sub-brands are visible by 11.2 s. The held parent mark links the two states without narration.
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Tagged brand architecturemotion graphicslogo animationbefore and afterinfographicsquare videosilent videob2b branding
