A City Turns Into a Rental Search
A square animated rental ad morphs its logo into a search field, then turns city listings into two lived-in spaces.
By @imaginaryforces for Zillow RentalsRuns 00:15
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,372 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The first picture change lands at 0:00.75: a brand capsule becomes a search field over one city view, and markers make the inventory visible by about 0:01. The 0:05.15 and 0:06.55 cuts reward the spoken wish list with two distinct interiors, before the film returns to the city around 0:09 and restores the brand around 0:12.
Films like this
Tagged squarebrand filmmotion graphicscity sceneui morphsearch animationvoiceoverproperty marketing
