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00:13

The Icon That Stays in the Dock (REF-5601) · Refs

Archive/Launch films/REF-5601

The Icon That Stays in the Dock

A rapid dock montage keeps one product icon fixed across changing apps and worlds, then resolves to a minimal claim and logo.

By @NotionHQ for NotionRuns 00:19

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Why it works

A stable central mark stays readable through 30 hard cuts before frame 379, while the median shot lasts just 0.33 s. Shot 30's 74-frame reduction makes that fixed mark the payoff, then shot 31 gives the claim and sign-off 181 frames, including a hard cut at frame 493.