LuxAlgo's dark-horizon identity reveal
A silent 16.5-second brand film moves from a luminous 3D emblem to a flat mark, wordmark, and tagline.
By @pentagram for LuxAlgoRuns 00:16
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Why it works
The first second builds curiosity with a blue horizon, red facets, and a small amber glint against black. The emblem sharpens through 0:04.6, simplifies to a flat white mark by 0:06.4, then expands into a wordmark around 0:08.2 and a held tagline from about 0:11.2; that dimensional-to-flat-to-message sequence is reusable for another identity.
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Tagged brand identitylogo reveal3d motiondark palettelight sweepgradienttypographysilent video
