Sketch's Animated 2023 Product Recap
A narrated year-in-review film that pairs kinetic feature cards with interface proof and ends on a gallery of user work.
By @sketch for SketchRuns 02:05
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Why it works
The first 6 seconds turn a sparse wordmark and flipping year into a clear dated promise, with two visual changes before 0:03. Feature claims repeatedly become visible UI proof, including the first release at 0:06–0:22; the 31 changes inside only nine macro shots keep the product tour moving. A late reveal around 1:43 and a customer-work montage around 1:55 shift the payoff from features to the people using them.
Films like this
Tagged screen recordingyear in reviewproduct recapmotion graphicskinetic typeui animationproduct demobrand film
