Open Innovation Brand World in Motion
A 27-second brand launch that carries one circular identity through outdoor placements, human imagery, product UI, and a 3D end mark.
By @metalab for Open InnovationRuns 00:27
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Why it works
The identity appears alone for 0.5 seconds, then lands on a poster and street shelter by 0:01, so the abstract mark gains an immediate real-world use. Eighteen shots move through public placements, people, 3D material, and laptop/phone UI before an unusually long 7.86-second dark end-mark hold makes the symbol stick.
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Tagged live action3d animationbrand launchidentity systemmotion design3d markproduct mockupoutdoor campaign
