Fresco's Recipe-to-Appliance Morph
A silent feature film turns an editorial food collage into a guided recipe and connected-appliance UI.
By @metalab for FrescoRuns 00:20
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Why it works
The opening's two photo circles and two dark circles collapse into a phone by about 2.3 s, carrying the finished-dish image into the recipe card. At 4.2 s the card becomes a guided step, and the 11.6–14.0 s appliance modal makes the connected feature visible before the active-status hold. Its cream, charcoal, and green visual system stays consistent across the 20-second continuous composition.
Films like this
Tagged product launchmotion designui animationshape morphfood appguided workflowsilent video4:3