Uniswap Arrives on Arc
A 27-second square launch animation turns a brand announcement into an asset ecosystem and two-logo payoff.
By @Uniswap for UniswapRuns 00:27
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Why it works
The opening claim is visible at frame 0, then the 30-frame focus pull beginning at frame 34 turns the title card into an arch reveal without a cut. Within the one continuous shot, the sheets show a three-token ecosystem around 9 seconds, stacks around 13 seconds, and a paired-mark payoff around 22 seconds; the tracked 107.67 BPM pulse gives these internal changes rhythm.
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Tagged square videolaunch announcementmotion graphicsbrand animationfintechcryptodark palettelogo lockup
