UniswapX Beta Benefits in Motion
A silent 24-second launch animation turns three trading benefits into bold type, objects, and a rolling counter.
Field notes / why it works
The name is complete by 0:00.75 and a short category promise replaces it at 0:01.75, so the viewer gets context quickly without narration. From 0:08.5 to 0:19.7, hot-pink giant type, a lavender protection object, and a blue rolling counter give three benefits distinct visual memories. The black name card at 0:20.2 and opt-in line at about 0:21.3 turn the graphic sequence into a clear launch action.
Plate 01 / The format in one breath
A silent, widescreen product announcement turns three short benefits into distinct animated scenes. It opens with a restrained name reveal, widens into colorful visual proof, and returns to a minimal logo and action line.
Why it works
- The product is named by 0:00.75, so the 0:02 benefit line has context even on mute.
- Three visually separate benefits occupy roughly 0:08.5–0:19, giving each claim a memorable object or motion.
- The 0:20.2 name card and 0:21.3 call to action make the last four seconds actionable.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 23.8 s at 30 fps |
| Pace | Detector: 2 shots, 1 cut, 2.5 cuts/min; three uncertain visual changes raise possible cuts to 10.1/min. Six internal steps; about 17.6 picture changes/min. Average detected shot 11.9 s. The continuous graphic motion matters more than cut count. |
| Script | About 7–9 short on-screen phrases; no reliable spoken script. One false transcript fragment at 0:22.4 is unsupported by the audio measurement. |
| Voice | None detected. No people appear. |
| On screen | 100% designed motion graphics: kinetic type, iconography, illustrated object, number counter, brand cards. |
| Captions | No subtitles. Main message appears as centered headline cards or giant background type. |
| Sound | Measured −70 LUFS, effectively silent; no verified music or effects. |
| Structure | Name → category promise → three benefit scenes → name reminder → opt-in CTA → symbol end card. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro