Dragonberry Energizer Cosmic Reveal
A 12-second drink launch that dives through the cup into a branded galaxy before returning to the product.
By @McDonalds for McDonald'sRuns 00:12
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Why it works
The product and name are visible at frame 0, so the viewer can identify the announcement before the frame 31 portal. Shot 2 magnifies its texture ×3.25 and hands it to a 185-frame symbolic world; the eight-frame defocus at frame 202 prepares the frame 239 product return.
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Tagged product launchbrand collaborationsquare videoproduct herocosmic worldmacro transitionflash transition3d animation
