LAB’s notification-to-app launch
A silent 14-second iOS launch film that turns a notification into product proof, a headline, and a download path.
By @LABtrade_ for LABRuns 00:14
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Why it works
The notification is readable before the frame-66 dark dip, so the launch lands before the device reveal. A 12-frame focus change at frame 70 turns the claim into tactile product proof, while the brightness drops at frames 295 and 352 simplify the closing cards.
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Tagged app launchnotification hookmotion graphicsdark uiproduct renderlime palettedevice mockupsilent video