Charity Coins: Proof to Product
A 36-second feature launch turns a news-style story card into a green UI walkthrough and oversized benefit claims.
By @Pumpfun for pump.funRuns 00:36
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Why it works
A bell resolves into a specific news-style proof card by 1.5 seconds, then the frame widens into a cluster of related cards before the green feature reveal around 10–12 seconds. Four progressive UI states from 13–20 seconds make the claim tangible, while large benefit cards at 22–25 seconds and a clear app card at 34 seconds simplify recall. The pace comes from 15 internal graphic changes despite only one measured cut.
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Tagged product launchmotion graphicskinetic typeproduct uifeature announcementgradient backgroundbenefit cardscrypto