Vault closes, holder rewards open
A 25-second silent feature launch that turns a vault closure into a benefit reveal and UI payoff.
Field notes / why it works
The opening barrier hides the old-value prop within the first 3 seconds, making the change readable before any headline. The f782 internal cut resets the visual language, and a 40-frame focus pull makes the benefit appear; the only shot boundary at f1283 gives the closing proof a clean entrance.
Plate 01 / The format in one breath
An old benefit is physically sealed away. A long outward reveal replaces that object story with a new benefit, then a spare interface demonstration makes the claim tangible.
Why it works (inferred)
- The first 3 s ask a clear visual question through an occluding door, with no spoken explanation.
- Shot 1 changes visual language at f782, from dimensional scene to bright type cards; the measured brightness step is f682.
- The only measured shot boundary is f1283, where the final product proof begins.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 25.03 s · source 1280×720 · 60 fps |
| Pace | 2 measured shots; 1 boundary cut; median 12.48 s; internal cut at f782 |
| Script | Picture-led · wordless; visual moves and text builds lead, beat grid supports accents |
| Voice | None |
| On screen | Dimensional closure and reveal, then type and UI cards, then payoff card |
| Type | 9 cap-height levels, 12–161 px measured; essential words ≥38 px; staged appearance |
| Sound | Tonal instrumental pulse at 124.54 BPM; scene accents; X target −14 LUFS, ≤−1 dBTP |
| Structure | 6 beats; reward reveal in beat 3; final call to action in beat 6 |
Tools you'll need: Blender for 3D · Remotion for motion graphics · a licensed or generated music track · Claude alone: yes
Frame by frame / measured
Stills taken at measured moments, each labelled with its time. Agents get the same sheets over MCP.
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro