Niccolò Miranda - Proud to share the final showreel of the branding work we crafted at ...
By @niccolomirandaRuns 00:36
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Why it works
The hook changes from giant letterform to construction detail at frame 36, then to a type specimen at frame 69, giving the viewer three scales of the identity in 2.30 seconds. Shot 6 spends 18 seconds making the mark legible through guides, close-ups and a resolved lockup, then a three-frame flash at 964 creates a decisive dark end card.
