Busha 3.0 Identity Reveal
A 65-second brand launch moves from a sparse logo reveal through campaign, outdoor, app, and web applications before a long final lockup.
By @getBusha for BushaRuns 01:05
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Why it works
The sparse editable hook gets 234 frames before the first shot boundary, making a small type change carry attention. A 233-frame poster sweep in shot 7 and four rapid outdoor placements in shots 10–13 turn the identity into proof; shot 19 expands to a page mosaic before the clean final card begins at frame 3609.
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Tagged brand launchidentity revealmotion designlogo animationtypographycampaign mockupsproduct uioutdoor advertising