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00:13

Archive/Launch films/REF-4941

Instagram Rings: from sketch to award

A vertical award launch film turns one hand-drawn circle into a social profile treatment and a physical prize.

By @instagram for InstagramRuns 00:43

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Why it works

The same circle evolves from a rough white sketch at 0:00 to a colored profile ring around 0:17 and a physical object at 0:34, giving the launch a clear visual spine. A long 6.8-second opening makes the 12–27-second montage feel faster, while the 8.8-second final shot gives the name and date room to land.