Splice Brand Evolution Film
A music-led brand reveal that turns a small control icon into a vivid identity collage and calm logo finish.
By @instrument for SpliceRuns 00:53
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Why it works
The first 6.8 seconds isolate a tiny control strip and emblem on electric blue, making the giant black-on-yellow wordmark cut feel earned. From 0:19–0:31, short artist, instrument, icon and palette shots demonstrate how the identity works in music culture; the 10.97-second final shot then gives the website and logo space to register.
Films like this
Tagged motion graphicslive actionbrand filmidentity revealkinetic typemusic montageicon systemcolor blocking