Wavestate MK2 Feature Reveal
A 47-second synth launch film that pairs dramatic hardware macros with timed feature labels, concrete specifications, and a music-led logo close.
Field notes / why it works
The opening turns illuminated controls into a slow visual reveal, with the first spoken word at 2.64 seconds and no cut until 6.59 seconds. Short labels then tie each claim to the instrument itself: sequencing at 0:08, control at 0:12, 96 voices at 0:19, and 4 GB at 0:27. The strongest replay window, 0:26.8–0:27.3, coincides with the move into that second concrete specification.
Plate 01 / The format in one breath
A compact 16:9 launch film introduces a physical creative tool through dramatic macro footage, an animated electronic music bed, and a brisk announcer. It moves from the product's signature capability to tactile controls, then piles up measurable upgrades before giving the viewer a clean full-product look and logo close.
Why it works
- The first second reveals only illuminated controls in darkness; the voice begins at 2.64 seconds, creating a brief visual and musical lead-in before the product is named.
- Each claim has an object to inspect: a sequencer display at 0:08, hands-on controls at 0:12, a voice-count graphic at 0:19, a preset screen at 0:22, and the sample-space label at 0:27.
- The replay peaks at 0:26.8–0:27.3, as the film switches from whole-instrument beauty shots to the concrete 4 GB sample-space claim. This suggests viewers revisit specifications; it does not prove why any individual replayed.
Plate 02 / Format card
| Platform · aspect · length | YouTube · 16:9 · 46.6 s · source file 640×360 at 23.98 fps |
| Pace | 14 shots · 16.7–24.4 possible cuts/min · 20.6 confirmed picture changes/min · mean 3.33 s, median 2.6 s per shot |
| Script | 86 spoken words · 144 wpm overall, 168 wpm while speaking · three long declarative sentences · five number mentions · no questions |
| Voice | Bright, medium-register commercial narrator · energetic and precise; no on-camera speaker |
| On screen | Product-only film: macro hardware and display details, a few three-quarter full-instrument views, feature labels, one logo end card |
| Captions | No verbatim subtitles; short white feature labels beside a thin vertical white rule |
| Sound | Continuous tonal/electronic music under narration; no clear cut-synced SFX · measured −27.3 LUFS integrated, −8.2 dBFS true peak |
| Structure | Dark tactile hook → capability and control → sonic range and upgrades → sample/portability proof → silent branded tail |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro