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REF-2163Source onlineBlueprint rev 01

Persona 6 Switch 2 reveal teaser

A wordless game announcement that pivots from a long dark setup to a rapid fragment burst and glowing logo reveal.

Maker @NintendoAmericaFor NintendoOriginal post ↗
Cut timeline · 17 shots00:31
00:0000:0500:1000:1500:2000:2500:30

Field notes / why it works

A bright platform bumper at 0:00 gives way to almost-black suspense through 0:10.8. Thirteen brief shots from 0:10.8 to 0:16.9 create the most-replayed passage around 0:12.1, then a nearly ten-second glowing mark reveal provides a strong pace reset before the clean final card.

01

Plate 01 / The format in one breath

A platform-branded opening gives way to a dark, nearly empty screen. A framed glimpse of a strange world creates the question; a six-second barrage of abstract fragments postpones the answer; a glowing symbol and clean end card finally identify the release. The video promises an announcement through image and brand association rather than speech.

Why it works

  • The bright red platform mark occupies 0:00–0:01.7, then the near-black shift creates a strong contrast before the product appears.
  • The film spends roughly 9 seconds on a slow device/world reveal (0:01.7–0:10.8), then packs 13 brief shots into roughly 6 seconds (0:10.8–0:16.9). That sudden speed change is the main re-hook.
  • The most-replayed point is 0:12.1–0:12.4, inside the fragmented montage; the glowing symbol arrives around 0:19 and resolves into a readable end card at 0:26.7.
02

Plate 02 / Format card

Platform · aspect · lengthYouTube · 16:9 · 30.8 s; measured source 640×360 at 30 fps
Pace17 shots, 16 cuts, 31.2 cuts/min; 7 internal image changes, about 44.9 picture changes/min; mean shot 1.81 s, median 0.47 s
ScriptNo intelligible spoken script. Automatic transcription's six low-confidence tokens do not match meaningful dialogue.
VoiceNone established; use a wordless teaser.
On screenBranded motion graphics, a handheld device frame, dark world/character flashes, fragmented typography and a symbol/end card. No presenter.
CaptionsNo speech captions; short brand/title marks only.
SoundMeasured −18.3 LUFS integrated, 0.1 dBFS true peak; specific music and effects cannot be verified from the supplied sheets.
StructureBrand bumper → dark device/world setup → rapid mystery montage → glowing symbol → clean title card. No in-video CTA.

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

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  1. Plate 03 / The hook, frame by frame (first 3 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro