People and AI agents join one workspace
A 41-second launch film moves from an assembling office team to agent icons, shared-board proof, and a crisp benefit card.
Field notes / why it works
Five cuts in the first three seconds turn an empty chair into a person, a team, and visible agent icons. The metaphor becomes concrete inside the shared board from 0:10.5 to 0:25.4, where an agent request and colored statuses show actual work. Green completion at 0:25.4 and stark word cards after 0:31.9 refresh attention before the four-second CTA.
Plate 01 / The format in one breath
A cinematic product launch film makes an abstract AI collaboration claim physical: an empty office chair fills with a person, colleagues gather, familiar agent icons join, and the team appears inside one work interface. It then shows a concrete request and progress states before landing on a short empowerment line and a brand CTA.
Why it works
- The promise is visible before it is explained: the chair, protagonist and team assemble in 0:00–0:03.4, with five cuts in the first three seconds.
- The metaphor resolves into product evidence at 0:03.9–0:06.5 and 0:10.5–0:25.4: floating agent marks become a shared board, a task request, and status columns.
- A long UI stretch is reset by an energetic status close-up at 0:25.4, a people-and-agents graphic at 0:29.7, and stark single-word cards at 0:31.9–0:36.8.
Plate 02 / Format card
| Platform · aspect · length | YouTube · 16:9 · 41.0 s; source measured at 640×360 and 25 fps |
| Pace | 19 shots, 18 clear cuts (26.4/min; up to 27.8/min with one uncertain change), 30.7 picture changes/min including internal steps; mean shot 2.16 s, median 1.16 s |
| Script | 89 spoken words, 133 wpm across full runtime, roughly 175 wpm while speaking; 9 short sentences, no questions, second-person address |
| Voice | One off-screen narrator: low-register, animated, assured, commercially polished |
| On screen | Approx. 30% office/team live action, 55% interface/product proof, 15% typography/brand graphic by runtime (inferred from sheets) |
| Captions | No conventional subtitles; one large phrase card at 0:06.5 and two stark keyword cards near the end |
| Sound | Continuous tonal music bed under speech; -11.4 LUFS integrated, -1.2 dBFS true peak |
| Structure | Human/team hook → agent integration → interface proof → benefit restatement → brand/CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3.4 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro