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REF-2133Source onlineBlueprint rev 01

A Bigger Team of AI Agents

A wordless launch film turns an expanding cast of illustrated agents into visible workflow proof.

Maker @mondaydotcomFor monday.comOriginal post ↗
Cut timeline · 23 shots00:41
00:0000:1000:2000:3000:40

Field notes / why it works

The first 3.2 seconds turn a small-team phrase into rows of helpers and a one-word payoff, with the first cut at 1.08 seconds. From 0:09.9 to 0:19.5, a task request and agent card give the promise visible product proof; three benefit cards reset the pace before the workflow board at 0:26.6. The 0:25.4–0:25.8 transition into that proof is the measured replay peak.

01

Plate 01 / The format in one breath

A wordless, music-led launch film turns the viewer's team into a larger cast of illustrated AI helpers. It moves from a four-second typography and character hook to a sequence of interface actions, then compresses the benefit into short reassurance cards and a brand finish. The promise is visible by 0:03: the team has grown; the product explains how from 0:07 onward.

Why it works

  • The opening changes from one line to an expanding field of characters by 0:03.7, making an abstract AI claim immediately visible.
  • The 0:09.9–0:19.5 section shifts from slogan to a prompt, agent action, and task card, giving the idea product proof.
  • Three compact benefit cards at 0:19.5–0:26.6 reset the rhythm before the interface close-ups; the 0:25.4–0:25.8 card is the most-replayed moment in the measured curve.
02

Plate 02 / Format card

Reference
Platform · aspect · lengthYouTube · 16:9 · 40.5 s; measured source 640×360 at 25 fps
Pace23 shots; 22 measured cuts; 32.6–37.0 cuts/min allowing three uncertain changes; mean shot 1.76 s, median 1.53 s
ScriptNo spoken words; roughly a dozen very short headline and UI text moments
VoiceNone; the writing and music carry the message
On screenApproximately 40% typography/character motion, 45% composited product UI, 15% transition and end branding (inferred from sheets)
CaptionsNo subtitles; large centered headline cards, usually 1–5 words
SoundContinuous music-like bed (inferred); estimated 114 BPM; no clear cut-specific sound effect pattern
StructureExpansion hook → agent introduction → leadership/action proof → three reassurance claims → interface/team payoff → logo

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

Open the full blueprint
  1. Plate 03 / The hook, frame by frame (first 3.2 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro