Bring Your Agent Into the Team
A 34-second AI-work-platform launch film that turns an agent invitation into human portraits, workflow proof, and a crisp brand CTA.
Field notes / why it works
The promise becomes a clickable invitation by 0:00.6 and a workspace appears by about 0:02.2. Three fast human portraits at 0:03.2–0:06.1 make the agents feel like teammates; a 12-second UI sequence with three internal changes then proves the workflow before the four-second CTA hold.
Plate 01 / The format in one breath
A brisk, horizontal product announcement makes an abstract collaboration feature tangible: first an agent is “brought in,” then a workplace team appears, then the actual workflow is shown. The reveal progresses from invitation to product proof to an inclusive people-and-agents idea, ending in a short aspirational line and a direct trial call to action.
Why it works
- The promise lands immediately: a person uses a laptop at 0:00, and a large “Bring your agent” button appears by 0:00.6. The first product action is understandable without a setup.
- The 0:06.1–0:18.1 interface sequence shows the claim in context: tasks, statuses, comments, and an agent response. Three changes within the long shot keep this proof section moving.
- Three people proudly hold devices at 0:03.2–0:06.1; the film then returns to “People & Agents” at 0:22.5. That gives the software a human consequence before the 0:29.6 brand/CTA card.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | YouTube · 16:9 · 640×360 capture · 25 fps · 33.8 s |
| Pace | 12 detected shots; 11 cuts, or 19.5–21.3 cuts/min including one uncertain change at 0:20.2; 24.8 picture changes/min including internal UI changes; mean shot 2.82 s, median 1.97 s |
| Script | 72 spoken words; 128 wpm across the runtime, about 169 wpm during speech; 5 sentences; no questions |
| Voice | One low-register, animated, confident commercial narrator; no on-camera presenter speech |
| On screen | About 18% workplace footage with devices, 43% UI/product proof, 39% designed graphics and brand frames (estimated from shot spans; the mixed button/UI shot is approximate) |
| Captions | No transcription captions; short product labels, interface text, and oversized end-line typography |
| Sound | Continuous tonal/music-like bed; measured about 7.6 dB below voice; no clear cut-synced effects; −11.7 LUFS integrated, −1.0 dBFS true peak |
| Structure | Instant invitation → agent/team montage → workflow proof → inclusion/payoff → brand and CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro