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REF-1370Source onlineBlueprint rev 01

Three local ways to experience Paris

A rapid, numbered travel film turns a familiar destination into three human-led experiences with tactile proof and a reflective close.

Maker @AirbnbFor AirbnbOriginal post ↗
Cut timeline · 41 shots00:36
00:0000:0500:1000:1500:2000:2500:3000:35

Field notes / why it works

The hook combines a recognisable city view with huge white contrast text, then states the three-part promise by 0:03.3. At roughly 68 certain cuts per minute, the three chapters keep producing specific proof: pastry-making at 0:07–0:10, architectural detail at 0:19–0:21, and market objects at 0:25–0:29. The largest replay peak, 0:31.3–0:31.7, aligns with a monochrome human embrace that gives the final invitation emotional weight.

01

Plate 01 / The format in one breath

A quick travel film reframes a familiar destination as something to do with local guides. A contrarian text hook opens on the city, then a numbered three-part montage shows tactile access to food, architecture, and a market before a brand invitation.

Why it works

  • The opening promise is complete by 0:03.3: familiar skyline, large white challenge, then a three-item count.
  • Each chapter supplies a person and physical proof: hands making pastry at 0:07–0:10, restoration details at 0:19–0:21, and a book and market at 0:25–0:29.
  • 41 shots in 35.6 s make three experiences feel abundant; the 0:31.3 replay peak coincides with an archival human embrace before the final proposition.
02

Plate 02 / Format card

Platform · aspect · lengthYouTube · 16:9 · 35.6 s · source measured at 640×360, 30 fps
Pace41 shots, 40 certain cuts; 67.5–87.7 cuts/min allowing 12 uncertain changes; 0.87 s mean, 0.63 s median shot
Script103 transcribed words, 182 wpm overall, 225 wpm during speech; 10 sentences, about 10 words each; one question
VoiceBright, high-register, animated adult narrator; brisk and inviting; 7 falling endings
On screenMostly live-action documentary footage: city/architecture wides, people in medium shots, hands and objects in close-up; brief archival footage and editorial labels
CaptionsSelective white headline cards, counters, and tiny callouts; no continuous verbatim subtitles
SoundContinuous tonal, music-like bed; narration foregrounded in perceived mix; cut accents suggested by loudness spikes; −13.5 LUFS integrated, −3.1 dBFS true peak
StructureContrarian hook → three numbered experiences → emotional archival bridge → final invitation; final message starts about 0:33.9

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

Open the full blueprint
  1. Plate 03 / The hook, frame by frame (first 3.9 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro