A project from plan to progress in Linear
A presenter-guided product walkthrough uses one project across planning, collaboration, and reporting, with a long continuous screen demo.
Field notes / why it works
By 0:14 the presenter maps the full project lifecycle, then a single example carries a 135-second screen demonstration from overview to updates. The replay peaks at 0:42–0:44 and 0:56–0:58 coincide with collaboration and converting plan bullets into work, making useful operations easy to revisit. The 2:40 presenter recap turns the detailed clicks into one clear outcome.
Plate 01 / The format in one breath
A calm presenter traces one realistic project from initial idea through planning, team review, execution, and status reporting. After a brief on-camera setup, the actual product screen carries the explanation: a single example accumulates documents, tasks, milestones, comments, and updates, then the presenter returns to summarize the payoff.
Why it works
- The opening names the full lifecycle by 0:14, giving viewers a map before the demo begins at 0:20.
- A single persistent example runs through the 135-second screen section (0:25.6–2:40.5), so each new feature has context rather than feeling like a disconnected tour.
- Replay peaks at 0:42–0:44 and 0:56–0:58 align with review/collaboration and turning planning bullets into executable issues; viewers can rewind a specific operation.
Plate 02 / Format card
| Platform · aspect · length | YouTube · 16:9, 1280×720 · 2:54 at 30 fps |
| Pace | 11 detected shots, 10 cuts: 3.4 cuts/min; up to 7.2 if uncertain transitions count. 34 within-shot steps; 15.2 total picture changes/min. Mean shot 15.8 s, median 4.2 s; main recording lasts 134.9 s. |
| Script | 452 spoken words · 164 wpm across runtime, about 203 wpm during speech · 21 sentences averaging 21.5 words · no questions or fillers |
| Voice | Clear, warm, high-register adult presenter; controlled, instructional delivery |
| On screen | About 79% product screen capture, 13% presenter, 8% logo/transition/end branding, by runtime (rounded from shot boundaries) |
| Captions | No added subtitles or kinetic captions visible; interface text and document contents carry the visual information. |
| Sound | Dry voice with no sustained music under it; nearly silent pauses; no clear cut effects · −20.8 LUFS integrated, −2.6 dBFS true peak |
| Structure | Brand open → lifecycle promise → example setup → project overview → review → issue/milestone conversion → detailed docs → comments/integrations → updates → recap → logo end card |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 5 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro