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REF-1888Source onlineBlueprint rev 01

Meet Your AI Teammates

A presenter-led launch film turns AI agent claims into quick workflow UI proof, tactile workday cuts, and a human payoff.

Maker @mondaydotcomFor monday.comOriginal post ↗
Cut timeline · 26 shots00:52
00:0000:1000:2000:3000:4000:50

Field notes / why it works

A direct personal claim begins at 0:00, then the first benefit arrives after a deliberate pause near 0:07. The fast 0:12–0:22 run gives research, review and reporting distinct UI proof, while the tactile setup sequence at 0:30–0:38 makes the agent feel easy to add. A 6.64-second wide office hold slows the pace for the human outcome before a 4.77-second brand card and CTA.

01

Plate 01 / The format in one breath

A conversational presenter starts in a relaxed domestic scene with a claim about using an AI work tool, then moves into a workday montage. The film demonstrates specific delegated jobs, shows an on-screen agent being added, and ends on the human benefit and a branded trial card.

Why it works

  • The speaker promises an answer about AI agents at 0:00, but waits until 0:07 to state the benefit; the couch setting makes the opening feel like a personal account.
  • The 0:12–0:22 product run pairs named tasks with visible agent cards and a work board, giving the time-saving claim something concrete to point to.
  • At 0:30–0:38, tight action inserts lead into a named on-screen teammate and onboarding button; the product becomes a simple action rather than an abstract AI claim.
02

Plate 02 / Format card

Platform · aspect · lengthYouTube · 16:9 · 51.6 s; measured source 640×360 at 25 fps
Pace26 shots, 25 measured cuts, 29.1–34.9 possible cuts/min, 34.9 picture changes/min; mean shot 1.98 s, median 1.06 s
Script141 spoken words; 182 wpm across the film, 225 wpm while speaking; 3 long run-on sentence groups in the measured transcript
VoiceOne low-register, animated, friendly adult presenter; direct-to-camera testimonial delivery
On screenApproximately 50% presenter and lifestyle action, 40% product UI or UI composites, 10% closing brand card (estimated from frames and shot durations)
CaptionsNo full spoken-word subtitles; short labels live inside product UI and a large closing brand statement
SoundContinuous tonal bed detected under speech; exact instruments and tempo unverified; no clear recurring cut effect
StructurePersonal hook → everyday transition → three product benefits → teammate setup → human outcome → brand/CTA; CTA starts 0:46.8

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

Open the full blueprint
  1. Plate 03 / The hook, frame by frame (first 3 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro