Solar power in five illustrated beats
A 66-second line-art explainer that turns a solar system diagram into a clear benefits, economics, and consultation story.
Field notes / why it works
The benefit is voiced from 0:00 while a familiar room assembles, giving the viewer an immediate reason to care. One house diagram expands through sun, power, grid, and battery from roughly 0:13 to 0:27; the strongest replay peak at 0:13.9–0:14.5 coincides with that reveal. The white-background finance turn at 0:29.4 and large figures near 0:38 convert the mechanism into a concrete buying case.
Plate 01 / The format in one breath
A calm, narrated 2D explainer opens with the freedom a customer wants, shows how a system works through a single evolving diagram, then answers the money question and offers a consultation. Thin navy line art on alternating white and sky-blue fields makes a technical product feel approachable.
Why it works
- The first line promises a personal outcome at 0:00; a home interior draws itself by about 0:01.5, before any company pitch.
- A stable house diagram at 0:13–0:27 accumulates sun, power tokens, grid, and battery. The most-replayed peak at 0:13.9–0:14.5 coincides with the solar house becoming legible; interest is visible, though the exact reason for replay is inferred.
- The finance turn at 0:29.4 supplies a payment chart, then large dollar figures at 0:37.9–0:38.5 and a payback icon at 0:45.5. Abstract benefits become concrete proof.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | YouTube · 16:9 · 640×360 source · 65.6 s · 30 fps |
| Pace | 5 measured shots; 4 cuts, 3.7 cuts/min; 10 internal step changes, 12.8 total picture changes/min; mean shot 13.13 s, median 10.8 s |
| Script | 151 spoken words; 147 wpm overall, 166 wpm during speech; 10 sentences averaging 15.1 words; no questions; 5.3 uses of “you” per 100 words |
| Voice | Bright, high-register, animated commercial narrator; benefits stated warmly, figures given with emphasis |
| On screen | 100% flat 2D motion graphics; no presenter, live action, or screen recording |
| Captions | Tiny full-sentence subtitles, dark navy, centred near the bottom; sentence fragments change with narration |
| Sound | Continuous tonal bed about 15.4 dB below speech; no clear loudness accents on cuts; −16.2 LUFS integrated, measured true peak +0.2 dBFS |
| Structure | Outcome hook → system explanation → price and savings → tailored-service offer → branded contact card |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro