BALL x PIT Expansion Feature Avalanche
A one-minute game expansion announcement that stacks gameplay proof, numerical feature cards, and a long release-date payoff.
Field notes / why it works
Gameplay begins at 0:02, and the first new-content card arrives around 0:13, quickly turning the setup into product proof. Numbered cards around 0:20, 0:39, 0:41, and 0:45 make a dense expansion list scannable, while 30 shots over 60 seconds keep the demonstrations moving. The final 8.85-second shot slows down for the title and release date.
Plate 01 / The format in one breath
A 60-second expansion announcement begins with a brief platform ident, then shows almost uninterrupted top-down gameplay while a theatrical narrator runs through additions. Four large numerical feature cards interrupt the footage, each immediately backed by more gameplay; an illustrated release card supplies the final date. The product promise becomes explicit around 0:10.8 with the first new-content reveal.
Why it works
- The first gameplay arrives at 0:02, so the narration's build-up has visual proof almost immediately. The first feature card lands at 0:13.2.
- The cards at about 0:19.8, 0:38.7, 0:41.4, and 0:44.7 turn a dense list into countable additions, while footage shows each category.
- The 29 detected cuts (29–36/min including uncertain changes) maintain movement, then the 8.85-second final shot lets the artwork, platforms, and date settle.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | YouTube · 16:9 · 60.0 s · source analysis at 640×360, 30 fps |
| Pace | 30 shots; 29 detected cuts, 29–36 cuts/min allowing uncertain changes; 33 picture changes/min; mean 2.0 s, median 1.61 s |
| Script | 129 detected spoken words; 143 wpm overall, 169 wpm while speaking; six long sentences; no questions |
| Voice | One theatrical, animated, medium-register narrator; no visible speaker |
| On screen | About 48 s top-down gameplay, 9 s illustrated end card, 2 s ident/rating and 1 s cosmic feature interlude (approximate from sheets) |
| Captions | No dialogue subtitles; four oversized uppercase feature/count cards, yellow-white lettering |
| Sound | Continuous tonal bed under narration, measured about 5.2 dB below voice; effects on cuts not clearly supported; −14.8 LUFS integrated |
| Structure | Ident → setup → new objects → new roles → new worlds → building/upgrades → title/date card; date at 0:54.8 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro