A restaurant's growth story becomes a product proof film
A two-minute customer documentary moves from restaurant craft and expansion stakes to a readable Notion AI workflow and measured time saving.
Field notes / why it works
Eight cuts in the first 10 seconds establish a tangible restaurant and its craft before software appears; the expansion stake arrives around 0:12. Scattered recipes and records build the need from 0:28–1:08, then legible UI shows input, analysis and report at 1:18–1:56. The minutes-versus-hours payoff around 1:37–1:47 overlaps the strongest replay peak at 1:40.8–1:42.1.
Plate 01 / The format in one breath
A two-minute branded customer documentary starts in a vivid real business, introduces an imminent growth challenge, lets two operators describe their messy process, then shows a specific software workflow and quantified result. The product arrives after the people and stakes are established; the final proof is a concrete before/after time comparison.
Why it works
- The first eight cuts arrive within 10 seconds: storefront, sign, food, and owner establish a world before software appears.
- The second-location goal lands around 0:12, while scattered recipes and records become the problem from 0:28–1:08. Product demonstration therefore answers a stated need.
- The upload, analysis and comparison sequence at 1:18–1:56 gives screen evidence; the “minutes versus hours” result around 1:37–1:47 is the payoff. The 1:40.8–1:42.1 demo segment is the strongest measured replay peak.
Plate 02 / Format card
| Reference / target | |
|---|---|
| Platform · aspect · length | YouTube · 16:9 · 125.9 s; source measured at 640×360, 23.98 fps. Deliver new footage at 1920×1080, 24 fps. |
| Pace | 49 shots, 48 cuts; 22.9–23.4 cuts/min allowing one uncertain event; 27.2 picture changes/min; 2.57 s mean, 1.92 s median shot; 12.6 s longest shot. |
| Script | 329 spoken words; measured 165 wpm overall, 189 while speaking; 21 sentences averaging 15.7 words; no questions; almost no direct “you.” |
| Voice | Two real customer/operator archetypes, conversational interview delivery; one warm, lightly animated higher voice and one calm, grounded lower voice. No announcer. |
| On screen | Approximately 60% seated interview or people at work, 20% product screens, 20% location, food and operations b-roll (inferred from sampled frames). |
| Captions | No burned-in spoken captions. Small white lower-third names/roles only on first interview appearances; in-product UI supplies readable text. |
| Sound | Quiet, continuous tonal music-like bed (inferred), room sound and voices; no clear cut-synced effects; −19.2 LUFS integrated, −5.7 dBFS true peak in source. |
| Structure | 7 beats: place → growth stake → information mess → two-person contrast → product fit → workflow proof → quantified result and brand stop. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro