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00:13

Graffiti Eyes Come Alive Before a Laptop Reveal (REF-6199) · Refs

Archive/Launch films/REF-6199

Graffiti Eyes Come Alive Before a Laptop Reveal

A single moving station VFX shot turns a train mural into an eye creature, then reveals related artwork on a Lenovo laptop.

By @hati.hati.mas for Lenovo Yoga Pro 9iRuns 00:19

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Why it works

A continuous 450-frame location shot lets the impossible forms gain scale without explanatory cuts. At frame 450 a two-frame zoom hands off to the product image, whose shared motif turns the spectacle into evidence of creation. The product words appear only in the last shot.