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REF-3044Source onlineBlueprint rev 01

Crypto Traders Championship Teaser

A music-led tournament teaser that reveals ten contenders, a $150,000 prize, and event details through neon typography.

Maker @coinbaseFor CoinbaseOriginal post ↗
Cut timeline · 12 shots00:32
00:0000:0500:1000:1500:2000:2500:30

Field notes / why it works

The opening turns an elite-trader claim into proof by revealing a ten-person roster by 0:02.4. A full-frame $150,000 USDC card at 0:06.5 and four rapid question cards at 0:09.2–0:12.6 create stakes and suspense, while isolated date and time cards after 0:17.3 make the event details easy to read.

01

Plate 01 / The format in one breath

A music-led tournament teaser makes a group of contenders feel consequential before revealing the stakes. It moves from giant outlined typography to a ten-person roster, a high-contrast prize, a word-by-word question, a symbolic hero object, and sparse event details.

Why it works

  • The roster arrives by 0:02.4 and gives the opening claim visible proof: ten framed contenders in two rows of five.
  • The $150,000 USDC figure takes over the frame at 0:07.2; four rapid title cards from 0:09.2–0:12.6 turn the prize into a question with a delayed answer.
  • Dense early motion gives way to isolated date and time cards at 0:17.3 and 0:19.3, then a long branded hold from 0:22.4. The schedule is readable after the spectacle.
02

Plate 02 / Format card

Platform · aspect · lengthX · 1280 × 720, 16:9 · 31.9 s at 30 fps
Pace12 shots, 11 cuts = 20.7 cuts/min; 3 internal graphic changes = 26.4 picture changes/min; mean shot 2.65 s, median 1.45 s
ScriptNo reliable spoken script. On-screen title, contender labels, prize, question, date, time, and brand carry the message.
VoiceNone confirmed; transcript detections are low confidence and do not form intelligible narration.
On screenAbout 100% designed graphics: outlined type, portrait-card grid, giant filled type, rendered hero object, end card.
CaptionsNo speech captions; text is the primary visual, set in all-caps headline cards.
SoundContinuous tonal, music-like bed; about 96 BPM is a low-confidence estimate. −15.9 LUFS integrated, −0.5 dBFS true peak.
StructureClaim → contenders → prize → suspense question → hero emblem → date/time → brand.
03

Plate 03 / The hook, frame by frame (first 3 seconds)

TimePictureOn-screen textWords and soundWhat it does
0.00–0.25Near-black frame.None.Music-like bed begins; no reliable speech.Gives the electric type room to appear.
0.50–1.50Thin cobalt outlines resolve into a centered three-line headline on black.A short claim naming the event's elite participants.No reliable speech.Promises scale and status through typography.
1.53–2.25Headline gives way to ten glowing rectangular frames.Small nameplates emerge beneath portraits.Bed continues.Converts the claim into a visible roster.
2.40–2.75Two rows of five portraits become legible.Ten contender handles/nameplates.Bed continues.Creates a lineup viewers can scan.

Hook formula: Authority/proof plus visual pattern interrupt: {{ELITE_GROUP}} in giant luminous type → {{N}} contender portraits.

Why it holds: The first cut is at 1.53 s, and the portrait reveal inside shot 2 lands around 2.4 s. The headline is a promise; the grid supplies immediate evidence while leaving the winner unknown.

04

Plate 04 / Structure (beat sheet)

#TimeBeatWhat happensTechniqueTemplate line
10:00–0:01.5Status hookOversized blue-outline words on black.Scale and glow make text the spectacle.{{ELITE_GROUP}}
20:01.5–0:06.5Cast revealTen portrait cards, two rows of five; the portraits clarify around 0:02.4.Grid and repeated neon frames invite scanning.{{CONTENDER_1}} … {{CONTENDER_10}}
30:06.5–0:09.2StakesGiant white amount, then a separate grand-prize card.High contrast; numeric specificity.{{PRIZE_AMOUNT}} {{PRIZE_UNIT}} / {{PRIZE_LABEL}}
40:09.2–0:12.6Suspense questionFour short word cards assemble a winner question.One word per cut, mostly 1.0 s; final card flashes for 0.33 s.{{QUESTION_WORD_1}} / {{QUESTION_WORD_2}} / {{QUESTION_WORD_3}} / {{QUESTION_PAYOFF}}
50:12.6–0:17.3Hero objectGlowing coin/trophy-like emblem in a dark angular environment.Concrete symbol replaces typography; longest visual hold before the end card.{{EVENT_SYMBOL}}
60:17.3–0:22.4LogisticsDate, then time, each isolated on a dark frame with a blue light line.Readable cooldown after the fast question.{{DATE}} then {{TIME}} {{TIME_ZONE}}
70:22.4–0:31.9Identity and end cardBlue patterned field; brand lockup appears around 0:25 and persists.Long final hold with two internal graphic steps.{{BRAND}} {{EVENT_NAME}}

Retention map: re-hooks at 0:06.5 (prize), 0:09.2 (question), and 0:12.6 (hero symbol) · payoff is the event logistics at 0:17.3–0:22.4 · no on-video verbal CTA confirmed · ending is a hard brand hold, not a loop. The post copy supplies the watch-live instruction.

05

Plate 05 / Shot grammar

Mix: All twelve measured shots are designed motion graphics. About 16% of runtime is the contender grid, 15% the hero emblem, and 30% the final brand card; the rest is typographic reveal and logistics.

Rhythm: The middle accelerates: 4 cuts from 0:06.5 to 0:10.2 and four question frames over 3.4 s. The last 9.5 s is a brand hold. Eleven cuts across 31.9 s; three changes occur inside shots.

Rules this editor follows (inferred from the sheets):

  • Use black negative space so blue-outline and white-fill titles have maximum contrast.
  • Show the roster before the prize so the number has a human contest attached.
  • After fast single-word cards, hold one dimensional object, then simplify to date and time.
  • Reserve the longest hold for the brand lockup.

Full shot list

#InDurType / framingWhat's on screenText / overlayInto the next shot
10:00.01.53 sFull-frame kinetic typeBlack with giant blue-outline event headline.Three stacked lines.Cut to card grid.
20:01.55.00 sGraphic gridTen glowing portrait cards, two rows of five; card images become clearer near 0:02.4.Small participant labels.Cut to prize.
30:06.51.37 sFull-frame typeGiant white prize figure.Amount and unit.Cut to prize label.
40:07.91.33 sGraphic titleRepeated cobalt dash pattern behind central black band.White prize label.Cut to question.
50:09.21.00 sFull-frame typeSingle enormous blue-outline word.First question word.Hard cut.
60:10.21.00 sFull-frame typeSame treatment.Second question word.Hard cut.
70:11.21.00 sFull-frame typeSame treatment.Third question word.Hard cut.
80:12.20.33 sFull-frame typeWhite filled two-line climax.Final question phrase.Cut to hero object.
90:12.64.77 sProduct-like emblem close-upBlue glowing circular trophy/coin in angular dark surround.No major headline.Cut to date.
100:17.31.93 sMinimal graphicThin blue light line and dark field.Date.Cut to time.
110:19.33.08 sMinimal graphicSame line and dark field.Time and zone.Cut to end card.
120:22.49.50 sBrand end cardRepeating blue dash pattern; brand lockup visible by about 0:25, still present at 0:27.Brand and event name.Ends on card.
06

Plate 06 / Visual style guide

  • Look: Deep near-black #02030B, electric cobalt outline/glow around #073BFF, bright white #F7F9FF; blue and black repeated dash pattern. Hex values are visual estimates from the supplied frames. No physical set or wardrobe is visible.
  • Type: Closest free fonts: Anton or Bebas Neue for narrow, towering all-caps headlines; Archivo Black for the heavy filled prize and final question; Inter SemiBold for small labels/date/time. Use condensed headline letters 20–35% of frame height, 2–4 px blue stroke at 1280 × 720 plus a soft blue outer glow. White prize text fills roughly half the frame height.
  • Cards: Ten dark portrait tiles in a precise 5 × 2 grid, each with a thin cobalt border, faint bloom, tiny white nameplate, and optional corner dot. Use licensed or consented photos or original illustrated avatars.
  • Graphics and overlays: Giant titles occupy the center; roster is symmetric; date/time are small centered blue type on a horizontal point-light band; angular blue lit emblem gives the only dimensional close-up.
  • Transitions: Predominantly hard cuts. Let word cards strike on musical accents if the chosen soundtrack supports it (inferred); do not add a dissolve unless it serves the card reveal.
  • Branding: Final card uses a repeated blue dash texture and a compact white brand/event lockup. Make a new logo and pattern for {{BRAND}} rather than reproducing the source mark.
07

Plate 07 / Voice and delivery

No intelligible voice is supported by the transcript: its three low-confidence detections are punctuation and an isolated word, while the frames show no speaker. Treat this as an instrumental, text-led piece. If {{EVENT}} requires accessibility narration, add a neutral announcer reading only the prize and schedule, but that is a new variation rather than a feature measured here.

08

Plate 08 / Sound design

  • Music: A continuous tonal music-like bed is measured. An electronic pulse is a reasonable creative match for the imagery (inferred); estimated tempo 96 BPM has low confidence. Keep it present through the logo hold.
  • Sound effects: The measurement finds no clear cut-specific effects. Optional low impacts for the prize and final question are a production choice, not an observed fact.
  • Silence and space: No measured drop to silence. The spacious date/time cards create visual breathing room.
  • Mix targets: Reference measured −15.9 LUFS integrated and −0.5 dBFS true peak. For a new export, target roughly −16 to −14 LUFS and limit the true peak to −1 dBFS.
09

Plate 09 / Packaging

  • Title formula: {{EVENT_NAME}}: {{CONTESTANTS}} compete for {{PRIZE}}.
  • Cover: A cropped extreme close-up of the blue-outline headline on black. One huge word dominates, with letter edges running off frame; no face or small print.
  • Post copy: Lead with immediacy, then identify contestants, prize, date/time and watch location. Source post gives an in-person contest, $150,000 prize, 8:45 PM SGT time, and X live stream. Use your actual verified event details.
  • Audience signals: At capture: 248,549 views, 423 likes, 81 comments, 64 reposts. No replay heatmap or top-comment text was provided, so the figures do not identify a favorite moment.
10

Plate 10 / Script template

This is an on-screen card script, with no spoken-word budget.

[0:00–0:01.5 · STATUS] {{ELITE_GROUP}} / {{EVENT_CATEGORY}}
[0:01.5–0:06.5 · PROOF] {{CONTENDER_1}} … {{CONTENDER_10}} on portrait cards
[0:06.5–0:07.9 · PRIZE] {{PRIZE_AMOUNT}} {{PRIZE_UNIT}}
[0:07.9–0:09.2 · LABEL] {{PRIZE_LABEL}}
[0:09.2–0:12.6 · QUESTION] {{QUESTION_WORD_1}} / {{QUESTION_WORD_2}} / {{QUESTION_WORD_3}} / {{QUESTION_PAYOFF}}
[0:12.6–0:17.3 · SYMBOL] {{EVENT_SYMBOL}}
[0:17.3–0:19.3 · DATE] {{DATE}}
[0:19.3–0:22.4 · TIME] {{TIME}} {{TIME_ZONE}}
[0:22.4–0:31.9 · BRAND] {{BRAND}} {{EVENT_NAME}}; optional small {{WATCH_DESTINATION}}
11

Plate 11 / Production plan

BeatTimeVisualOn-screen textAudioNotes
Status0:00–0:01.5Blue-outline condensed headline grows out of near-black.{{ELITE_GROUP}}Bed starts.Keep giant letters within title-safe center but allow crop.
Roster0:01.5–0:06.5Ten cards in two rows; portraits resolve by 0:02.4.{{CONTENDERS}}Bed continues.Keep names readable at 720p.
Prize0:06.5–0:09.2White amount, then label on dash field.{{PRIZE}}Optional impact.Verify amount and unit.
Question0:09.2–0:12.6Three 1 s outline cards then 0.33 s white climax.{{QUESTION}}Accents optional.Final card should be shortest shot.
Symbol0:12.6–0:17.3Glowing original hero object.None.Sustain musical energy.A 2D composited render can substitute for 3D.
Logistics0:17.3–0:22.4Dark line-light cards.{{DATE}}, then {{TIME}} {{TIME_ZONE}}Bed continues.Minimum two seconds for time card.
Lockup0:22.4–0:31.9Blue pattern and centered identity.{{BRAND}} {{EVENT_NAME}}Music resolves.End card may be shortened to 4–6 s for stricter short-form pacing.
12

Plate 12 / Prompts

Script prompt (paste into any AI assistant with this file attached):

Write an original 32-second, music-led event teaser for {{EVENT}} by {{BRAND}}. Use no narration. Give an exact timeline and only short on-screen cards: elite-group status, 10 contender labels, verified prize amount and label, a four-card winner question, a symbolic hero image, date, time/time zone, and brand lockup. Keep the first three question cards near one second and the last card very brief. Include a check that every event claim comes from the supplied event brief. Do not reuse the source's wording, brand marks, or competitor portraits.

Visual prompts:

  • Portrait grid: Ten original illustrated competitor avatars for {{EVENT}}, individually framed in a precise two-row, five-column grid; black background, thin cobalt luminous borders, high contrast, empty strips for editable name labels; 16:9.
  • Hero object: One original symbolic trophy for {{EVENT}}, close-up in a dark angular environment, cobalt rim light, metal and glass texture, no existing logos or text, wide 16:9 composition with slow push-in.
  • Background pattern: Abstract repeating cobalt dash lights over black, dense at frame edges, calm clear central band for editable text, seamless 16:9 motion background.

Type spec: Anton/Bebas Neue outlined all caps for status and question cards; Archivo Black filled white for prize and climax; Inter SemiBold for labels and logistics. Keep card changes to the measured timing above.

Music prompt: Instrumental electronic suspense for a competitive event, steady pulse around 96 BPM, controlled low end, room for four quick title accents, a sustained hero-object passage, and a final logo resolve. Use original or licensed audio.

13

Plate 13 / Edit recipe

  1. Verify {{PRIZE}}, {{DATE}}, {{TIME_ZONE}}, participant rights, and watch destination.
  2. Build a 1280 × 720, 30 fps, 31.9 s timeline and mark the twelve shot boundaries from section 5.
  3. Animate the outlined status headline, then populate the 5 × 2 portrait grid and reveal image detail near 0:02.4.
  4. Cut to the filled white prize and the separate label. Place four question cards at 0:09.2, 0:10.2, 0:11.2, and 0:12.2.
  5. Hold an original dimensional symbol from 0:12.6 to 0:17.3; then isolate date and time on dark line-light backgrounds.
  6. Build the end card with a repeated motif; reveal the lockup around 0:25 and leave it readable through the final frame.
  7. Lay in the music bed, align selected graphic strikes to musical accents, mix, render, and check at phone size with sound off and on.
14

Plate 14 / QA checklist

  • The status claim appears by 0:00.5 and all ten contender tiles are legible by 0:02.75.
  • Prize amount takes the frame by 0:06.5; its unit cannot be mistaken.
  • Four question cards run from 0:09.2 to 0:12.6; final card is the briefest.
  • Date, time, zone, and watch location match the event brief.
  • Names remain readable at 1280 × 720 and on a phone-sized preview.
  • The message works with audio muted; music and graphics also align when audio is on.
  • Export is 16:9, 30 fps, about 32 s; loudness near −16 to −14 LUFS and true peak at or below −1 dBFS.
15

Plate 15 / Make it yours

  • The creator's signature (don't copy): Coinbase's name, shield-like emblem, event title, competitor portraits, exact prize and schedule, and branded blue pattern.
  • The transferable format: Status headline → roster proof → concrete prize → fast winner question → hero symbol → date/time → readable identity hold. The blue-black lighting system and contrast between outline and fill are adaptable to a new brand palette.
  • Use original or properly licensed images, voices if added, and music.

Source: https://x.com/coinbase/status/2108026657860902974 · measured with dissect 1.1.0 on 2026-10-08 · creative extrapolations are marked “(inferred)”

Recipe / REF-3044 / rev 01
1,358 chars
Create a new 32-second, 1280×720, 30 fps event teaser for {{PRODUCT}} about {{TOPIC}} using Remotion. Take {{EVENT_NAME}}, {{CONTENDER_NAMES}}, {{PRIZE_AMOUNT}}, {{PRIZE_UNIT}}, {{DATE}}, {{TIME}}, {{TIME_ZONE}}, {{WATCH_DESTINATION}}, and {{BRAND_COLORS}} as editable inputs. Use original or licensed portraits and an original event emblem. Build twelve timed scenes: 0:00–0:01.5 a huge outlined status headline on near-black; 0:01.5–0:06.5 a two-row, five-column contender grid that resolves by 0:02.4; 0:06.5–0:07.9 a giant white prize figure; 0:07.9–0:09.2 a prize label over a repeating light pattern; 0:09.2–0:12.6 four hard-cut question cards, three about one second and a brief final climax; 0:12.6–0:17.3 a slowly advancing, luminous hero emblem; 0:17.3–0:19.3 the date; 0:19.3–0:22.4 the time and zone; 0:22.4–0:31.9 a patterned brand lockup with the watch destination. Use Anton or Bebas Neue for condensed outlined capitals, Archivo Black for filled white prize type, and Inter for labels. Apply {{BRAND_COLORS}} as restrained glow on black, and keep schedule text readable on mobile. Add an original, licensed electronic pulse around 96 BPM, with optional restrained impacts on the prize and final question. Mix near −16 LUFS, limit true peak to −1 dBFS, and export H.264 MP4. Provide source code, asset placeholders, and a silent-viewing check.