Ideogram 4.5: From Edit to City Campaign
A silent-voice launch film turns one perfume edit into a full print and outdoor campaign, using rapid scale shifts and editorial typography.
Field notes / why it works
Five labeled creative domains arrive within 3.3 seconds, then a 6.86-second white product card gives the launch a clear anchor. One perfume example grows from a visible edit at 17.5–22.2 seconds into printed assets and city billboards by 35.2–41.4 seconds, so the audience sees increasing output scale rather than a loose feature montage. The nearly six-second end card leaves time to read the CTA.
Plate 01 / The format in one breath
A silent-voice launch film starts with five fast category labels, holds a stark product title, then shows one creative idea becoming many finished assets. The picture itself makes the promise: {{PRODUCT}} helps turn {{SMALL_START}} into {{LARGE_OUTCOME}}. For this reference, the label sequence ends at 3.3 s, the product title holds until 10.2 s, and the campaign reaches outdoor placements at 35.2–41.4 s.
Why it works
- The first five labels cover art, design, photography, editorial, and ecommerce in 3.3 s: a rapid breadth claim before the product name appears.
- The central example advances from a portrait and perfume bottle at 14.2–22.2 s to print layouts at 28.6–35.2 s, so capability is shown through a consistent object rather than unrelated montage.
- Scale increases again through billboards, a bus shelter, and a skyline placement at 35.2–41.4 s; the payoff is visible before the end-card CTA at 41.4 s.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9, 1280 × 720 · 47.3 s · 24 fps |
| Pace | 38 shots, 37 measured cuts, 46.9 cuts/min; 3 internal picture changes, 50.7 picture changes/min; mean shot 1.25 s, median 0.73 s |
| Script | No intelligible speech or spoken WPM. On-screen category, claim, instruction, scale, and CTA cards carry the story. |
| Voice | None. One detected word at 10.4 s is likely a music/transcription artifact (inferred). |
| On screen | Approximately 10 s category/title cards, 12 s creative edit/example, 19 s print and outdoor campaign mockups, 6 s end card. Mix is estimated from the sheets. |
| Captions | No subtitles. Large center-set editorial serif headlines, usually white over imagery or black over white. |
| Sound | Music-like bed (inferred); measured pulse about 139 BPM with low confidence; no clear systematic cut SFX. −10.1 LUFS integrated, measured +0.6 dBFS true peak. |
| Structure | Category hook → product title → precise-edit claim → one product example → campaign expansion → end-card CTA. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro