From Figma frames to a live Codex preview
A silent feature announcement turns three selected design frames into a visible implementation workflow, then closes on paired marks.
Field notes / why it works
The 0:00–0:05.2 cursor-led push establishes the workspace, then three design frames at 0:09–0:18.7 become a selected attachment and typed request by 0:20–0:25. A phone preview at 0:31–0:34 supplies concrete proof, while seven internal UI changes maintain 21 picture changes per minute despite only eight shots and no audio.
Plate 01 / The format in one breath
A silent, desktop-first feature announcement shows a design moving from an assistant's starting screen, through selected design frames and a written implementation request, to a running mobile preview. The viewer learns the integration by watching one complete workflow; paired product marks close the film.
Why it works
- It starts inside the product at 0:00, with the cursor poised to act; the roughly five-second continuous zoom makes a quiet UI feel intentional before the first cut at 0:05.2.
- The proof has a readable chain: three mobile frames at about 0:11–0:18, a “3 Selected” attachment and typed request at 0:20–0:25, then code and a phone preview at 0:31–0:34.
- The 0:34–0:40 graphic reset and paired-logo card turn a screen workflow into a compact announcement. Eight shots and seven internal steps produce 21 picture changes per minute without speech.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 24 fps · 40.0 s |
| Pace | 8 shots · 7 cuts · 10.5 cuts/min · 7 internal steps · 21 total picture changes/min · 5.0 s mean shot |
| Script | No spoken script; one short typed instruction, real UI labels, and visual proof |
| Voice | None; no human appears |
| On screen | Desktop UI and screen-based design/preview for about 34 s; abstract graphics and logos for about 6 s |
| Captions | No editorial captions or subtitles; product UI text carries the story |
| Sound | No audio track: no music, speech, or effects |
| Structure | Entry → source discovery → select → request → generated result → brand close |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Silent storyboard templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro