A Search Question Becomes a Product Reveal
A 15-second yoriai SEO launch promo that turns a typed search question into kinetic keywords, a bright results dashboard, and a clean CTA.
Field notes / why it works
A tiny glowing dot becomes a typed search question by 0:01.5, then bursts into a word field at 0:02, creating several reveals before the first cut at 0:03.63. The white UI switch around 0:07 and prominent result number at 0:09.3 provide product proof, while a 2.77-second end card gives the logo and CTA room to land.
Plate 01 / The format in one breath
A tiny glowing cursor grows into a search field asking the audience's question. The camera dives through a cloud of related terms, then a sudden light UI shows a product result before feature names and a clear brand card. The promise is visual: {{PRODUCT}} turns {{QUESTION}} into {{RESULT}}.
Why it works
- The dot-to-search-field animation starts at 0:00 and makes the viewer wait for the typed question at roughly 0:01–0:01.5. The first internal picture change lands at 0:01.95.
- An expanding cloud of topic terms replaces the search field at about 0:02, then the palette flips to a white product interface by about 0:07. The contrast acts as the reveal.
- The product proof is numerical: a large 28 appears in a dashboard card at 0:09.3. A short feature interlude at 0:10.7 and brand/CTA card at 0:12.25 complete the pitch without narration.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 16:9 · 1280×720 · 60 fps · 15.0 s |
| Pace | 4 measured shots, 3 cuts, 12 cuts/min; 4 internal changes, 28 picture changes/min; mean shot 3.75 s |
| Script | No credible speech; on-screen Japanese search question, short benefit line, feature names, result number, and CTA |
| Voice | None. The isolated ASR word “You” at 0:04.1 appears to be music misrecognized as speech. |
| On screen | 100% motion graphics and rebuilt product UI; no person or live footage visible |
| Captions | No subtitles; bold headline and UI labels carry the message |
| Sound | Continuous electronic/cinematic bed (inferred); rough beat 85 BPM; −14.1 LUFS integrated, −1.1 dBFS true peak |
| Structure | Search hook → topic expansion → UI/result proof → feature signal → brand and CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro