Reusable Rules for an AI Design Agent
A 30-second feature announcement uses typed rules and a same-task page comparison to make an agent workflow tangible.
Field notes / why it works
The opening shows three concrete preferences being typed while the narrator promises less repetition in the first four seconds. Although there is only one cut in 30 seconds, ten changes within the UI keep the demo active; the improved same-task page arrives around 0:19, followed by a simple entry action around 0:25.
Plate 01 / The format in one breath
A polished 16:9 product announcement starts with a relatable workflow frustration, demonstrates an ordinary result, then reveals a reusable control that improves the same task. A single moving view of a dark interface carries nearly all of the story while the narrator turns the contrast into a one-sentence benefit.
Why it works
- The promise arrives in the first four seconds: a standard need only be set once. The picture simultaneously shows small rules being typed into an agent, so the claim has visible proof.
- The comparison takes time to land: an initial page appears around 0:05–0:09; a more developed page arrives around 0:19. The viewer sees the upgrade before the final instruction.
- The closing action is small and concrete: at about 0:25 the interface returns to a slash command, tying the feature back to a repeatable workflow.
Plate 02 / Format card
| Platform · aspect · length | X · 1280×720, 16:9 · 30.0 s at 29.97 fps |
| Pace | 2 measured shots, 1 cut at 17.75 s, 10 internal screen changes; 2 cuts/min, 22 picture changes/min; mean shot 15.01 s |
| Script | 71 spoken words; 145 wpm overall, about 190 wpm during speech; 7 short sentences averaging 10.1 words; no questions |
| Voice | One low-register, assured, conversational narrator; brisk clauses with short pauses before each new claim |
| On screen | ~100% interface footage and motion treatment; no on-camera people |
| Captions | No burned speech subtitles; legible UI copy does the visual work |
| Sound | Continuous tonal bed detected under the narration; exact instrument/genre uncertain; no confirmed cut effects |
| Structure | Friction → ordinary demo → rule/reveal → improved result → simple action; payoff about 0:19, CTA about 0:25 |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro