Interactive avatars inside the product
A 30-second avatar API launch film that moves from embedded demo to rapid use cases, code proof, and a clean CTA.
Field notes / why it works
It starts with an avatar already operating inside a finance dashboard (0:00), so the capability is understood before the title appears at 0:01.3. Four distinct applications arrive in 4.4 seconds (0:10.4–0:14.8), then a code panel and spacious ownership claim turn variety into a credible developer pitch before the URL close.
Plate 01 / The format in one breath
A polished feature announcement begins with the feature already working inside a customer's interface. It names the technology in a stark white title space, runs through several human-centered use cases, then resolves into a developer integration claim and a simple URL.
Why it works
- The first 1.3 s shows a live avatar inside a finance dashboard before the product is named; the result precedes the explanation.
- The 10.4–14.8 s run compresses four examples into 4.4 s, making the feature feel broadly applicable.
- The 14.8 s code view gives a technical proof cue; the 24.6 s statement turns the montage into a clear ownership promise before the CTA.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 30 fps · 30.0 s |
| Pace | 9 measured shots, 8 cuts (16–18/min with one uncertain change), 20 picture changes/min; mean shot 3.33 s, median 1.3 s |
| Script | 25 detected spoken words; 103 wpm across the full film, 214 wpm during speech; fragments of example dialogue, no continuous narrator |
| Voice | Several on-screen avatar/customer voices; brief, natural conversational delivery. Voice statistics combine speakers and should not be used as a single-voice casting target. |
| On screen | About 25% product/composite demo, 25% white title or message graphics, 35% use-case screens, 15% code/integration cue (visual estimate) |
| Captions | No speech subtitles; oversized benefit headlines and small UI labels carry the information |
| Sound | Continuous tonal electronic bed, roughly 150 BPM (low-confidence tempo estimate); dialogue only in first half; no clear repeated cut SFX |
| Structure | Working result → product name → multi-use-case proof → integration → ownership claim → URL |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro