From Prompt to Campaign with ElevenLabs MCP
A 44-second feature launch that turns a dark prompt UI into a complete sample campaign and street placements.
Field notes / why it works
The opening morphs a tiny mark into an active toggle and prompt field by 0:05.9, so the feature claim becomes a visible workflow. A single sample campaign connects prompting and refinement to footage, then four placement cuts in 1.8 seconds (0:33.1–0:34.9) make the finished assets feel ready to use. The final 9.2-second shot leaves space for the CTA and brand recall.
Plate 01 / The format in one breath
A quiet brand mark opens into a dark creation interface. A short prompt becomes a visual campaign; the video then shows editing controls, finished imagery, and the campaign in public placements before a simple product CTA. The promise arrives in the first narrated sentence, by 0:04.6: several creative outputs are available in one workflow.
Why it works
- The logo-to-UI morph at 0:00–0:05.9 turns an abstract announcement into a concrete input field before a conventional title card could run long.
- A single pink-apparel example runs from 0:11.4 to 0:34.9, letting the viewer connect prompting, voice choice, generated footage, and deployed assets.
- Four rapid placement cuts at 0:33.1–0:34.9 pay off the slower creation sequence with a burst of finished applications; the CTA has a full 9.2-second closing shot.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 44.1 s · 30 fps |
| Pace | 12 shots, 11 detected cuts, 15.0 cuts/min; 6 internal changes, 23.2 picture changes/min; mean 3.67 s, median 1.81 s |
| Script | 68 spoken words; 128 wpm overall, 166 wpm while speaking; six sentences, no questions |
| Voice | Low-register, polished English product narrator; measured median 86 Hz, with some pitch readings likely affected by tracking errors (inferred) |
| On screen | About 40% dark UI/motion graphics, 40% campaign imagery and placement mockups, 20% end card (inferred from shot durations and sheets) |
| Captions | No conventional subtitles; small UI labels, prompt text, and a centered end-card CTA |
| Sound | Continuous tonal/music-like bed at roughly −16.4 dBFS, about 2 dB below measured speech; no clear cut SFX |
| Structure | 5 beats: identity → prompt → output/refine → deployment → CTA |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by framePro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro