Earnings Research Inside the Stock Page
A 22-second feature launch that turns a staggered text promise into three stock-page UI proofs.
Field notes / why it works
The promise resolves by 0:02.25, and the stock page arrives at 0:02.75, so the claim gets immediate product proof. Nine internal picture changes guide attention from transcript search around 0:06 to estimates and history around 0:14, then the earnings chart around 0:16; the clean closing card at 0:19.4 makes the benefit memorable.
Plate 01 / The format in one breath
A minimal product announcement starts as a large typographic promise, then brings a real-looking interface up underneath it. The camera moves across three related feature areas, using short editorial headlines to explain what each screen proves, and ends on a two-part summary.
Why it works
- The promise is readable by 0:02.25, with its key noun in coral; the UI starts to arrive at 0:02.75.
- Three interface proof moments carry the middle: transcript around 0:06.2–0:11, estimates/history around 0:12.6–0:15.4, and chart around 0:15.8–0:17.6.
- The end card at 0:19.4 returns to the opening's spare typography after the dense screens, making the takeaway easy to retain.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 21.9 s · 30 fps |
| Pace | One continuous composited shot; 0 detected hard cuts; 9 internal picture changes, about 24.6/min. First change at 0:00.8. |
| Script | No spoken script. Brief headline cards and a closing line provide all narration. |
| Voice | None; any detected pitch values belong to non-speech audio and are not a voice profile. |
| On screen | Designed typography plus product UI throughout; no people or live action. |
| Captions | None. The large copy is editorial headline text, not subtitles. |
| Sound | Music only in the measurements; roughly 110 BPM (low-confidence estimate), −15.2 LUFS integrated, −3.5 dBFS true peak. |
| Structure | Promise → product reveal → transcript proof → estimates/history proof → chart proof → closing line. No explicit CTA. |
Tools you'll need: screen recordings of the product · Remotion for motion graphics · a licensed or generated music track · Claude alone: partly
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro