Biological Age, Built Into the App
A 42-second feature launch that opens with a human age contrast, proves the inputs, and ends on a quiet app CTA.
Field notes / why it works
The opening gives a human baseline and a lower product-reported number by 0:03.7, with two cuts in the first three seconds. The long phone, bed, and health-card holds from 0:05.7 to 0:28.6 make the score legible and show its inputs; a five-shot credibility burst then hands off to a 3.97-second CTA card. The reusable value is the result-to-proof-to-action structure and the alternation of fast human footage with slow data-rich frames.
Plate 01 / The format in one breath
A polished feature launch opens on a striking human outcome, reveals the product's own number within four seconds, then shows the inputs behind it. The UI returns at the end as the viewer's next action.
Why it works
- The first 3.7 seconds turn a chronological age into a lower measured age, creating an immediate result-first contrast; two cuts arrive in the first three seconds.
- The long central proof section (0:11–0:28.6) makes the abstract score tangible with a bed, wearable-free sleep signals, workouts, and a health card.
- A 3.97-second logo/CTA hold (0:38.5–0:42.4) gives viewers time to read the action after 16 earlier cuts.
Plate 02 / Format card
| Reference | |
|---|---|
| Platform · aspect · length | X · 1280×720, 16:9 · 42.4 s · 24 fps |
| Pace | 17 shots, 16 measured cuts; 22.6–28.3 cuts/min allowing four uncertain changes; 26.9 confirmed picture changes/min including three in-shot steps; mean shot 2.5 s, median 1.29 s |
| Script | 115 spoken words, 166 wpm overall / 203 while speaking; six sentences; five number mentions; no questions |
| Voice | Clear, assured, medium-register adult narrator; animated emphasis on the result and feature words |
| On screen | About 42% live-action human/lifestyle, 39% product UI/health card/end card, 19% bed proof setting (estimated from timed shots) |
| Captions | Sparse, small white sentence fragments and labels, not full karaoke subtitles; giant white/green metric inside the UI |
| Sound | Continuous tonal bed (music-like, inferred); no clearly evidenced cut SFX; measured −13.7 LUFS integrated |
| Structure | Result → product reveal → inputs/integrations → synthesis → human credibility → CTA |
Tools you'll need: a camera shoot · Remotion for motion graphics · screen recordings of the product · ElevenLabs or a recorded voice · no
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 4 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro