Build, Publish, Then Grow
A widescreen Relume launch film turns a prompt into a finished website, then reveals an agent-led improvement loop after publication.
Field notes / why it works
The first five seconds promise both website creation and later growth, with the second verb becoming a large editable object. A prompt-to-wireframe-to-polished-page sequence at 0:38–1:00 gives the claim visible proof, then publication becomes a false finish: the film re-hooks at 1:03 and shows agents proposing and applying a concrete page change by 1:34.
Plate 01 / The format in one breath
A widescreen product launch film promises two outcomes in its opening five seconds: the tool makes a website and helps it improve after launch. It earns the claim by moving from abstract type and a striking sample website to a prompt, a built page, collaboration, publication, and finally a team of agents that changes the result.
Why it works
- The opening line states the entire product arc by 0:05, while the small black type expands into a huge selected word with magenta edit handles at 0:04.
- Proof arrives in stages: sample site at 0:12–0:35, prompt and build at 0:38–0:59, then a revised site at 1:26–1:34. Each stage changes what the product can do.
- The film gives publication a false finish at 1:00–1:03, then reopens the story with an ongoing growth system and specialized agents at 1:07–1:26.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 1280×720 · 24 fps · 106 s |
| Pace | Detector: 3 long segments, 2 certain cuts, 1.1–6.2 cuts/min allowing 9 uncertain changes; 22 internal steps, about 13.6 measured picture changes/min. Mean detected segment 35.3 s. Designed motion is continuous between changes. |
| Script | 172 transcribed words; about 100 wpm across the whole film, 121 wpm while speaking; 11 sentences; direct second person throughout. Some proper nouns and UI terms in the automatic transcript are unreliable. |
| Voice | One low-register, assured, conversational narrator; measured median pitch 98 Hz. No visible speaker. |
| On screen | Approximately 45% designed product UI, 25% full-bleed project imagery, 20% kinetic type/diagram, 10% portfolio/agent composites (visual estimate). |
| Captions | No running subtitles; use short headline cards and legible product-interface labels. |
| Sound | Continuous tonal music-like bed (measured); no specific effect can be verified from the supplied evidence. −13.6 LUFS integrated; −1.5 dBFS true peak. |
| Structure | Eight beats; first product result around 0:55, second capability revealed after 1:03, final result around 1:32, logo end at 1:42–1:46. |
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 5 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro
- Recipe / runnable promptPro