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REF-0202Source onlineBlueprint rev 01

Tables AI Prospecting Launch Film

A 95-second product launch film that turns lead search, enrichment, CRM sync, and an AI agent into a polished UI narrative.

Maker @timkochjarFor TablesOriginal post ↗
Cut timeline · 4 shots01:35
00:0000:1500:3000:4501:0001:1501:30

Field notes / why it works

The near-empty opening turns into a blue brand reveal at 0:02.5, making the first few seconds unusually legible. The 31 internal picture changes carry a long four-shot film through concrete proof: lead results at 0:16.8, enriched fields by 0:33.8, CRM sync at 0:58–1:00.5, and a second agent workflow from 1:10.9. Short benefit cards at 0:35.1, 0:58.0, 1:23.1, and 1:30.7 reset attention between dense UI passages.

01

Plate 01 / The format in one breath

A restrained 16:9 launch film introduces a prospecting product, then lets interface actions prove its value. White space, tiny centered statements, pale blue light ribbons, and animated UI replace a narrator. The promise progresses from finding leads to researching, enriching, exporting, and using an AI agent to repeat the work.

Why it works

  • The first three seconds create a visual reset: almost blank white, a single small word, then a blue ribbon and product mark at 0:02.5–0:02.8.
  • The middle supplies proof in layers: a natural-language search at 0:07.9, lead cards at 0:16.8, an enriched table by 0:33.8, and CRM sync at 0:58–1:00.5.
  • Fresh promises at 0:35.1, 0:58.0, 1:23.1, and 1:30.7 break up a 95-second runtime while staying tied to visible interface outcomes.
02

Plate 02 / Format card

Platform · aspect · lengthX · 1280×720, 16:9 · 95.3 s · 60 fps
Pace4 measured shots; 3 definite cuts, 1 uncertain cut · 1.9–2.5 cuts/min · 31 internal visual steps, about 21.4 picture changes/min · mean shot 23.82 s
ScriptSparse on-screen product copy; no reliable spoken script. Automated transcript is seven punctuation marks and should not be used as voice evidence.
VoiceNo intelligible voice established; text and interface carry the story.
On screenApproximately 70% designed product UI and UI close-ups, 30% title/gradient/brand frames (inferred from sheets). No presenter.
CaptionsNo spoken-word subtitles; small centered headline cards and larger highlighted benefit phrases.
SoundContinuous tonal/music-like bed measured at −14.8 LUFS overall; airy electronic mood is inferred. No reliable effect inventory.
StructureIntro → search and enrichment → CRM workflow → blue brand bridge → agent and LinkedIn workflow → promise and logo.

Pro / 13 plates + recipe

The first plates are open. The full dissection is Pro.

Get the timed shots, type and sound specs, and the runnable recipe.

Open the full blueprint
  1. Plate 03 / The hook, frame by frame (first 3 seconds)Pro
  2. Plate 04 / Structure (beat sheet)Pro
  3. Plate 05 / Shot grammarPro
  4. Plate 06 / Visual style guidePro
  5. Plate 07 / Voice and deliveryPro
  6. Plate 08 / Sound designPro
  7. Plate 09 / PackagingPro
  8. Plate 10 / Script templatePro
  9. Plate 11 / Production planPro
  10. Plate 12 / PromptsPro
  11. Plate 13 / Edit recipePro
  12. Plate 14 / QA checklistPro
  13. Plate 15 / Make it yoursPro
  14. Recipe / runnable promptPro