Wan 3.0: A Type-to-Motion Showcase
A 29-second launch film moves from a kinetic type promise to a fast gallery of varied visual outputs, then lands on a sparse wordmark.
Field notes / why it works
The claim changes scale at frames 10 and 20, then becomes a tiny dark UI at frame 63, making the capability feel like a working mechanism. Shot 4 develops that seed into a collage, and the 0.27–1.13 s middle shots show breadth before the longer proof and identity shots 19–21. Only two transitions align with the 80 BPM beat, so visual handoffs drive the rhythm.
Plate 01 / The format in one breath
A huge, immediate capability claim collapses into a tiny dark product input, then blooms into a gallery of different outputs. The transferable engine is a contrast in scale: type becomes interface, interface becomes evidence, evidence resolves to an identity card.
Why it works
- The opening changes scale at frames 10 and 20, before the claim can become a static title.
- Shot 4 spends 196 frames moving from a tiny prompt chip to a collage; the dramatic change of visual density makes the gallery feel earned.
- The rapid middle gives way to the longer shots 19–21, allowing the proof and final identity to register.
Plate 02 / Format card
| Platform · aspect · length | X · 16:9 · 28.61 s · source 1280×720 · 30 fps |
| Pace | 21 measured shots; median 0.57 s; five hard cuts plus graphic handoffs |
| Script | Picture-led; 8 low-confidence detected words cover 9%; pictures carry the proposition |
| Voice | None required; any detected speech is too uncertain to set the format |
| On screen | Kinetic headline → prompt UI and collage → type studies → visual proof → end card |
| Type | Eight measured cap-height levels; giant cropped display down to small UI labels |
| Sound | Tonal electronic bed, steady 80 BPM pulse; visual cuts mostly off grid; measured −16.2 LUFS |
| Structure | Four beats; proof from shot 13; closing identity in shot 21 |
Tools you'll need: a video model (Veo, Kling, Grok Imagine) · Remotion for motion graphics · a licensed or generated music track · Remotion or any video editor · Claude alone: partly
Frame by frame / measured
Pro / 13 plates + recipe
The first plates are open. The full dissection is Pro.
Get the timed shots, type and sound specs, and the runnable recipe.
Open the full blueprint- Plate 03 / The hook, frame by frame (first 3 seconds)Pro
- Plate 04 / Structure (beat sheet)Pro
- Plate 05 / Shot grammarPro
- Plate 06 / Visual style guidePro
- Plate 07 / Voice and deliveryPro
- Plate 08 / Sound designPro
- Plate 09 / PackagingPro
- Plate 10 / Script templatePro
- Plate 11 / Production planPro
- Plate 12 / PromptsPro
- Plate 13 / Edit recipePro
- Plate 14 / QA checklistPro
- Plate 15 / Make it yoursPro